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Samsung Vina Electronics Co., Ltd.

Samsung Electronics is committed to improving the global community and delivering groundbreaking innovations that enhance people’s everyday lives.

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Samsung Vina Electronics Co., Ltd.

Head of Brand Communication - Mobile Business


Job Description

  • Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business.
  • Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal.
  • Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution.
  • Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution. Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.
  • Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time. Develop gap closure plans together with Product Marketing to deliver business goal
  • Develop, train and coach team in strategic marketing, branding building framework as well as important soft skills (i.e. general business management, leadership and collaboration)
  • Manage Agency Relationship and development of annual ‘scope of work’. Conduct bi-annual agency reviews and action plans to get the best out of agency partners.

Job Requirements

  • Candidates should have experience in strategic marketing and managing people.
  • Strong knowledge and experience with Brand Building.
  • Strong Marketing Planning, decision making and Execution capability in a fast-paced electronics or FMCG industry. Leadership, Collaborative, Creative, resourceful & strategic minded.
  • Independent, self-motivated with excellent interpersonal and communication skills.
  • Good analytical and high adaptability skills.
  • Able to travel on short notice.
  • Making Complex Decisions quickly
  • Can solve even the tough and complex of problems; great at gleaning meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problem-solving tools and techniques.

People Management Skills

  • Reads people accurately; can diagnose strengths, weaknesses, and potential; Helps develop people; Cares for his people - Quick to help others; has and shows empathy and sympathy for others; truly cares and is concerned; goes out of his/her way for others; makes time to listen; makes allowances for those in trouble

Inter-personal Skills

  • Warm, friendly, and interpersonally agile; easy to approach and talk to; relates well to all kinds of people; makes a pleasant first impression and builds solid relationships.

Managing Diverse Relationships

  • Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably.
  • Inspiring Others Is skilled at getting individuals, teams, and an entire organisation to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.


  • Possess a Degree preferably in Business, Marketing or the equivalent with at least 10 years of relevant marketing experience and 5-8 years in a managerial role.

Additional Information

2018-06-13 USD

About Samsung Vina Electronics Co., Ltd.

Samsung wants to inspire the world and shape the future with transformative ideas and innovations, giving people the power to experience new opportunities and discover waves of technological revolutions. Very rapidly, we are redefining the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions.

Established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies and continuously been recognized as one of the top 10 global brands. Today, our global network has reached 325,000+ employees across 80+ countries.

Head of Brand Communication - Mobile Business

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